About Us


Who are we?

We are a dedicated team of visionaries who embarked on a journey more than a decade ago to create affordable, high-quality products for skin care, body care, and hair care. Inspired to make affordable, high-quality products beauty wellness products, we embarked on a journey of creating something special and soon became the leaders of the beauty wellness industry in India. We have embraced the diversity of our country and have consciously developed personal care products that are suitable for different Indian skin types and weather conditions. Aligning ourselves with the Make in India movement, we established our state-of-the-art manufacturing units in India.

Serving You (our customer) with the best is our purpose for which we work day in, day out.

We have been in business for over a decade and have been fortunate enough to touch and better the lives of our countless customers. Our passion for helping people through our products has led to a pan-India presence through offline and online marketplaces. Our products are the Elixirs of personal care that are made with 100% naturally derived actives and are a perfect combination of science and nature. The dynamic line of our quality skincare, hair care, and body care products are clean, safe, dermatologically tested, FDA approved, and free from SLS, parabens, silicones, or mineral oils.

Our Mission?

Our mission is to provide top-quality, naturally derived beauty wellness products that cater to the diverse needs of our customers.

What is Our Vision?

Our vision is to revolutionize the global beauty wellness industry by setting new standards of quality and accessibility, starting in India and expanding to reach every corner of the world.

How are Our Products Made?

Our products are crafted with meticulous care in our state-of-the-art manufacturing units located in India. We adhere to FDA-approved standards and ensure that our products are clean, safe, and aligned with global benchmarks. Emphasizing the synergies between science and nature, our dynamic line of skincare, hair care, and body care products is produced with a blend of traditional wisdom and cutting-edge technology, reflecting our commitment to both innovation and authenticity.

Life is BeYOUtiful Meaning

Life becomes beautiful when you embrace the real you. We donโ€™t believe in the standardisation of beauty. For us, beauty is not limited to the colour of skin, the shape of the body, or gender. For us, your uniqueness and purity of the soul is true beauty. Our goal is to give you confidence and a positive view of your own inner beauty so that you can see natural beauty in yourself and in the world around you and live a beautiful life.