Skip to content
🎁 Get FREE Detan Scrub 45ml on Shopping ₹999+ 🎁 Get FREE Detan Scrub 45ml on Shopping ₹999+ 🎁 Get FREE Detan Scrub 45ml on Shopping ₹999+ 🎁 Get FREE Detan Scrub 45ml on Shopping ₹999+ 🎁 Get FREE Detan Scrub 45ml on Shopping ₹999+ 🎁 Get FREE Detan Scrub 45ml on Shopping ₹999+

When Should You Apply Serum: Morning or Night?

27 Nov, 2025 3557
Apply Serum: Morning or Night

Table of Contents

Wrinkles dikh rahe hai… Skin ki brightness chali gayi… Feels like fast aging…. 

Many men and women are talking about these terms, as they’re linked to some common problems people face. You’re probably wondering what’s really causing them.

The truth is, you’re not giving your skin the needed care. Have you been applying your serum the right way? Do you know when to use face serum? If not, it’s time to learn how to do it properly.

In this blog, we’ll help you understand what a serum actually does for your skin and what happens when you apply it. Also, understand, “When to apply serum—in the morning or at night? Or when to use serum on the face?”

What Does Serum Do?

Face serum is a fast-absorbing, lightweight skincare product with a high concentration of active ingredients (Vitamin C, Retinol, and Hyaluronic acid). It is generally meant to treat skin-focused concerns by penetrating deeply into the skin.

After applying serum, you will get to see the results within a few weeks. You can feel a change in the smooth texture, brightness will rise, and dullness will be reduced. Wrinkles and dark spots will slowly fade away.

 

When Should We Apply Serum on the Face?

Many of you are asking by simple voice searches, “Serum kab lagana chahiye?” OR "night me face serum kaise use kare"

According to many skin specialists and dermatological studies, face serum should ideally be applied twice daily. You should use a vitamin C serum in the morning and switch to retinol or AHA (alpha hydroxy acid) serums at night for the best results.

What Are The Steps To Apply Serum on Your Face?

How To Apply Serum

Cleanse Your Face

Before you apply anything, make sure your skin is clean. Wash away dirt, oil, and impurities with face cleaner, then gently pat dry with a fresh towel.

2-3 Drops of Serum 

Just 2-3 serum drops are enough to get the best results that you are looking for. We recommend using a dropper to prevent wastage and, most importantly, an equal volume of drops.

Massage Gently

Gently rub the serum with your fingertips to easily spread it over the skin.

Apply it gently to the face

Apply the serum to your skin, especially on areas such as the forehead, cheeks, and chin. Always avoid rubbing and pulling.

Press & Tap

For deeper penetration, gently press the serum into your skin and wait just for 30-60 seconds to allow it to move deeper and nourish it.

Following the steps above will certainly keep your skin hydrated. But how can you maintain long-term hydration? The answer is to use a moisturizer to lock in the benefits of your serum.

This “skin-lock” routine, whether followed in the morning or at night, helps keep your skin hydrated throughout the day and gradually enhances its natural radiance.

What Happens When Applying Face Serum in the Morning (AM)?

Using a serum in the morning can make a noticeable difference. Vitamin C or niacinamide in the serum is like an agent that helps against skin damage.

Hydration is key to healthy skin. A serum with hyaluronic acid locks in moisture for softness and suppleness, while niacinamide helps manage excess oil, keeping your skin fresh and radiant.

Use the serum recommended by dermatologists (in the morning).

When Do We Have to Apply Serum on the Face at Night (PM)?

Night is the time when your skin starts its work, repairs itself, and gives a glow the next day. So to boost healing, dermatologists recommend the serum with retinol, AHAs, and peptides at night. 

When you are in deep sleep, this serum will also dive deep into the skin, enhancing collagen levels to feel firmness.

The damage caused by pollution and UV exposure will be handled by antioxidants. Using vitamin C along with gentle exfoliating acids helps protect your skin from sun sensitivity. By morning, you’ll wake up with a natural glow.

Recommended Serum By Dermatologists at Night

Vitamin C Serum: See the Transformation!...

Before & After - Vitamin C Serum

Final Thought

Now you can enjoy glowing skin all day and night, knowing exactly how to use face serum and when to use a face serum—morning or night. We also guide you on the best way to apply serum or when to apply serum on skin, and which products pair best at different times.

After serum, don't forget to apply DR.Rashel moisturizer.

FAQs - What People Ask

How To Use Face Serum?

Start by washing your face, then pat a few drops of serum onto your skin and let it absorb. The serum will work its magic, but to lock in the benefits, follow with a moisturizer.

Can I leave serum overnight?

Yes, you can! Nighttime serums are specifically formulated to repair your skin with active ingredients like AHAs, retinols, and peptides.

What is the correct way to do a skincare routine?

Here’s the proper way to follow your daily skincare routine for the best results:

  • In the morning, first go with the Cleanser → Serum → Moisturizer → Sunscreen.
  • For the night, follow this order: cleanser → Serum → Moisturizer

Can I use multiple serums?

Yes, use one serum during the day with vitamin C, and another at night containing retinol and antioxidants. To keep your skin happy and irritation-free.

Which should I apply first, eye or face serum?

Since face serums are usually more potent and can irritate the eyes, apply them first, then follow with an eye serum. Eye serums are specifically formulated for the sensitive skin under your eyes.

What issues do people often experience with face serums?

Common concerns like irritation, redness, and dryness are often referred to as “face serum ke nuksan”, especially when the serum contains strong active ingredients or doesn’t suit your skin type.